In the election period of RI 2014 president we must often hear news in various media about black campaign (campaign) and negative campaign (negative campaign). For those who do not know the difference, a black campaign is a campaign done to bring competitors down through unfounded or defamatory issues. While the negative campaign is a campaign to attack the opponent by using facts that are grounded and harm the opponent. The second goal of this campaign is to attack and harm competitors of each candidate so that his credibility falls. But sorry, this article does not discuss about the issue of presidential election.
In the world of SEO (search engine optimization) there is also a negative campaign or Negative SEO. The goal is to drop the ranking or position of competitors' websites on Google search engines. Of course SEO Negatives is very detrimental to business websites, because it can damage the reputation of a website in the eyes of Google. Then how to solve it? Adapted from the blog.kissmetrics.com website, here is a review of Negative SEO campaigns.
What is Negative SEO?
Negative SEO is a set of actions performed by competitors to sabotage your website ranking in search engines. Usually negative SEO using SEO techniques that are prohibited by the rules of Google Webmaster, unethical techniques or commonly called the black hat technique. SEO negative attacks can be in various forms, such as:
Hacking your website (hacking)
Creating hundreds to thousands of spam links to your site
Copy your content, then publish the content in various places so that duplicate content occurs
Build many links from non-qualified sites using anchor text such as Viagra, P0ker, and keywords that are not family safe. Create a fake social media account and damage your website reputation through the account Unlink the best links your website has.
Is Negative SEO a Real Threat?
Yes of course this threat is real. Negative SEO is a challenge that must be faced by website owners, and already there are some websites affected. Websites that are adversely affected by SEO often find it difficult to restore their reputation in the eyes of Google. Therefore negative SEO should be prevented early on, as the saying goes, better to prevent than to cure.
You must already know the site Fiverr.com, if you type the keyword "Negative SEO" then we will find there are more than 15 thousand people who offer Negative SEO services.
How to Prevent SEO Negative Attacks
1. Track Backlinks That You Build
This is a very important step you take to prevent spammers from successfully 'working on' your website. Most of the Negative SEO practices are done by building links from low quality sites or links redirect.
Tools that can be used to track baclinks to our website are Opensiteexplorer.org and Ahrefs.com. Use these tools periodically to see the progress of links to your website. Another tool that you can consider is MonitorBacklinks.com (paid).
Site Opensiteexplorer.org and Ahrefs.com can be used for free, but its use is very limited. If you want to track backlinks of your site and also a competitor's site, it is highly recommended to use the paid version.
2. Protect Your Best Backlinks
Quite a lot of Negative SEO practices that try to remove the links we have built with difficulty. They do this by contacting the website owner where your links are. In the name of yourself, they try to ask the owner of the website to remove your link.
To prevent this, we are encouraged to use emails with their own domain when building links and contacting other website owners. This can prevent others from pretending to be you when contacting the website owner where your link is located.
3. Secure Your Website from Hacker and Malware Attack
We agree that website security is crucial and crucial. Regardless of the platform of your site, make sure that the security for the website you build is strong enough. When you use the WordPress platform, you can read some tips to secure your website / blog from Hacker attacks, read the article HERE.
You can also install additional plugins to improve the security of your WordPress website by installing the Google Authenticator plugin. This plugin will improve the security of WordPress website by applying two-step password verification. Every time you log into the WordPress site, you will be asked to add the code sent by Google Authenticator to your smartphone (available for Android and iOS).
Use strong passwords for your website, a combination of letters, numbers, and symbols. You can read the easy tips how to create password in THIS article. Always periodically backup your files and website databases for anticipation in case of any problems on your website. If your website allows users to upload files, make sure your hosting is installed antivirus to prevent the entry of malware.
4. Do an Ethical SEO Strategy
Many people assume that all baclinks building strategies for SEO are a coordinated SPAM form. Of course this is not entirely true, although indeed some SEO players do SPAM. Avoid the following actions:
Do not give links to sites that are affected by pinalty
Do not publish low quality articles, such as articles from guest bloggers
Do not use too many similar keywords for your links
Do not buy links from blog networks, this can be harmful to your SEO for the long term
5. Do not Seek Enemies On The Internet
As the term we often hear "A thousand friends is still too little, while one enemy is too much", so should we build a healthy online community. There is no point in creating hostilities, especially on the internet. Do not create enemies in the online world because you never know who is dealing with whom.
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